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January 17, 2023

TikTok Followers Growth

TikTok, the short-form video app that allows users to create and share 15-second or 3 minutes videos set to music, has rapidly risen in popularity over the past few years. The platform, which was launched in 2016, has become a cultural phenomenon, with users creating content that ranges from lip-syncing and dance videos to comedy skits and educational content. The app has a diverse user base, with users from all over the world creating and consuming content.

Social Media Companies Taking Notice

TikTok's success has also caught the attention of other social media giants, with Facebook and Instagram launching their own versions of the app. However, TikTok's unique algorithm and features set it apart from its competitors, making it a force to be reckoned with in the world of social media.

Tiktok used to be an inferior social media app until the user base and engagement went through the roof. The social media giants like Facebook, Instagram, Snap, and YouTube were disrupted by the fast-moving pace of Tiktok. These companies sure went back to the drawing board and see how they can compete with TikTok. And yes, they all did their own version to try to emulate the vibe but to no avail, TikTok is cemented as an independent giant firm that they will have to, one way or the other, share the market with.

In this article, we will discuss the importance of TikTok followers' growth and the various services offered by TikTok marketing agencies to help businesses and individuals achieve this goal.

Easy to Use

One reason TikTok became overly famous is how easy it is to use. It is as easy as holding your phone and pushing the record button, even a 9-year-old can upload one good video. It is so user-friendly, it became fun to create content. TikTok also removed the barrier for creators to use music from famous artists. Everyone liked that there is no copyright to worry about at the same time. Those were the first steps they made that brought them to where they are now, competing head-to-head with big social media companies.

Attention is The Asset

Attention is one of the best commodities a brand should amass. The one who gets the most of it will have a chance of winning in a very competitive market. And lo, it is what TikTok offers from an individual creating his first videos to a famous company creating the best creatives. Brands that are established on YouTube, Facebook, and many others tried at first to attract TikTok users to see their videos and entice them to transfer to their main preferred Social Media platform. But to no avail, they understood that TikTok is a universe itself and they can just let their followers consume all their creatives there.

With one billion active monthly users. TikTok became a juggernaut and serious brands did not let this slide on their watch. From a marketing standpoint, TikTok is a very lucrative opportunity for every business. From commodities clothing, food products, restaurants, gadgets, machinery, and even to the most expensive real estate, TikTok is the game. Brands came in droves to solidify their business. They brand on it, created leads, and then created sales. And it is just the tip of the iceberg.


Brands Entering TikTok’s Space

As data poured in on how popular TikTok is, it is a no-brainer for any entrepreneur to enter TikTok’s space. Indeed almost every brand took their piece of the pie. The early adopters of the platform including “The Washington Post” just reminded everyone that they can leave their business fortress and create a brand identity with TikTok.

The user base grew in numbers with the rise of TikTok as more and more people enjoyed using it and saw the potential that they themselves can create simple fun content and reach thousands if not millions in a matter of hours, or days. The dramatic shift from teens creating a dance move on the side of the road, to marketers promoting their products using also their phones with almost no production cost.

A Profitable Marketing Tool

A once obscure app, TikTok disrupted almost every norm on how to create a big number of sales. Marketers shifted from other platforms to learning TikTok’s algorithm. Up to this date, TikTok is still very much a go-to for businesses to reach the audience and turn it into willing buyers. By creating valuable posts explaining your service or business, not only are you winning your followers, they became your word of mouth by them tagging families and friends with your video. The more people that are consuming your creatives, the more TikTok pushes your content with more eyeballs. When the number of followers goes up, sales go too. Yet as beautiful as it may sound, help from some reputable TikTok marketing agencies can create wonderful results rapidly.

TikTok advertising services are one of the most popular services offered by these agencies. These services can help businesses create and place ads on the platform, which can help increase visibility and reach. TikTok Ads services can also be used to target specific demographics, such as age or location, to ensure that your ads are reaching the right audience. As you target the perfect clients, more followers subscribe to your content.

Reach More Audiences with Help

One of the key benefits of having a large number of followers on TikTok for businesses is the ability to reach a wider targeted audience. With more followers interested in your niche, your videos have the potential to be seen by more people, which can lead to increased engagement, brand awareness, and ultimately, more sales. This is why many businesses and individuals are turning to TikTok marketing agencies to help them grow their followers and reach their target audience.

TikTok ads management is another service offered by these agencies. This service can help businesses manage their ads on the platform, including setting budgets, monitoring performance, and making adjustments as needed. This can be especially helpful for businesses that are new to the platform or don't have the time or resources to manage their own ads.

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